0→1
Unpaper Tax Management // Honeywell Concept
Bringing clarity to ambiguity
Defining the product before it exists. Building the first design system from scratch. Making complex workflows feel obvious from day one.
10 years of UX craft. Now shipping at AI speed.
Goutham Motati
Product Designer Lead
Enterprise & B2B SaaS, Conversion-driven UX
Say hello ↗
Featured work
View case study
Checkout Overhaul
Two-track redesign of a 6-step Home Internet funnel inside a 20-year-old platform.
23→17min checkout
+18%completion
−35%drop-offs
23→17min
Checkout completion time
Tax compliance suite
AI-powered software suite for Indian tax firms and businesses: practice management, GST billing, pre-filing review.
2017–20200→1 product
20263 products in 20 weeks · AI workflow
Smart Communities
B2B IoT dashboard concept for property managers of a premium mixed-use community.
How I ship with AI
Shipping products at lightning speed.
Research to handoff, on the AI-workflow that I built. Process changed, craft remained.
- 01
Research
- 02
Synthesis
- 03
Design explorations
- 04
Clickable prototypes
- 05
Design system audit
- 06
Handoff
3products
54screens
13skills
I do the design thinking. AI builds. Six stages, one artifact per stage.
Where I create value
Clarity at every stage
1→100
Verizon Checkout Overhaul // VDS 2.0 → 3.0 Migration
Bringing clarity to scale
Finding where users drop. Redesigning the friction. Governing design systems across distributed engineering teams.
100→N
Upland Design System Upgrade // Unpaper Phase 2
Bringing clarity to systems
Designing foundations that outlast the products they were made for. Standardizing cross-functional handoffs. Bringing AI into the practice without losing craft.
Companies I’ve worked with
Verizon
+18% completion
Checkout conversion
Honeywell
0→1 concept
IoT command center
Unpaper
35% time saved
Tax Firm Automation
Upland
Design system upgrade
Sales enablement
Affinitiv
Legacy modernization
Automotive CRM
YUJ Designs
Verizon · Honeywell
Design consultancy
Capabilities
AI
AI Product DesignAI WorkflowsRapid Prototyping
Design
End-to-End UXDesign SystemsDesign TokensInteraction DesignConversion Optimization
Research & strategy
User ResearchUsability TestingA/B TestingProduct StrategyDesign OpsCross-Functional Leadership
Certifications
AI × Design Thinking
IDEO U
UX Design
General Assembly
Connect
Available for lead product design roles and contract projects.
Say hello ↗Work
Case studies
Telecom conversion, IoT concept design, fintech 0→1, automotive CRM modernization. Click into any card for the full story.
Case study · Verizon · 2021–2025
Designing conversion inside a 20-year-old checkout
Two parallel tracks — strategic vision and iterative implementation — moved a six-step lower funnel processing 50–100K monthly users. Plus a Verizon Design System 2.0 → 3.0 migration shipped without regressing conversion.
23 → 17 min checkout
+18% completion
−35% drop-offs
Case study · Honeywell · 2020–2021
A command center for premium smart communities
Property-manager dashboard concept — designed via prototype-led interviews that doubled as the artifact our business lead carried into the enterprise pursuit. Five disconnected operator tools collapsed into one command layer.
5 tools → 1 layer
0→1 concept
Prototype-led discovery
Case study · Unpaper · 2017–2020, 2026–Present
Built it, came back to scale it
First designer at the company. Built the Tax Firm Management product 0→1 — IA, system, brand, team. Six years later, Unpaper brought me back as a consultant to ship a new Billing App and revamp the original platform.
35% time saved · 95% loved the UI
Founded UDS
Return engagement
Case study · Affinitiv · 2016–2017
Solo designer, distributed team — modernizing a vertical CRM
Sole designer modernizing Affinitiv's vertical CRM for automobile dealerships. Bridged US business (Chicago) and India engineering — early-career proof of senior-IC instincts: autonomy, documentation discipline, cross-continental ownership.
Solo · 1 yr
Visual modernization
Chicago ↔ India
Background
Career arc
AI Product Designer with 10 years of UX experience, designing complex enterprise, telecom, and SaaS products. Experienced in AI workflows, 0→1 product development, conversion optimization, and design systems at scale.
UX Design Consultant
Unpaper · Consulting
2026 – Present
- Built an AI-powered design workflow to accelerate product development, shipping 3 products in 20 weeks and taking 54 screens from research through engineering handoff.
- Billing App: Designed and shipped a new product 0→1.
- Tax Firm Management: Led the product redesign from V1 → V2.
- Compliance Review System: Designed an AI-powered compliance review experience and its core workflows.
Lead Product Designer
YUJ Designs · Full-time
2020 – 2025
Led major enterprise telecom and IoT engagements, progressing from Senior to Lead Product Designer.
Verizon Home Internet 2021 – 2025
- Redesigned the six-step checkout serving 50K–100K monthly users while running a parallel VDS 2.0→3.0 design-system migration.
- Cut checkout time from 23 to 17 minutes, improved completion by 18% and reduced drop-offs at key funnel steps by 35%.
- Validated the redesign in moderated testing with 21 users: 91% rated the experience trustworthy, 77% found information easier to understand, and dead-end scenarios were eliminated.
- Drove optimization through funnel analysis, A/B and multivariate testing, heatmaps and usability research using ContentSquare, Glassbox, Adobe Analytics and UserTesting.com.
Honeywell Smart Communities 2020 – 2021
- Designed the property-manager dashboard for an IoT command-center concept supporting a premium mixed-use community in Dubai.
Lead UX Designer
Unpaper · Full-time (Hyderabad)
2017 – 2020
- First designer at the company; built the Tax Firm Management product 0→1 for Indian tax firms and Chartered Accountants managing client compliance.
- Built the foundational Unpaper Design System (UDS v1) from scratch — typography, colour, form-heavy components, navigation and usage standards.
- Grew from sole designer to Lead UX managing a four-person team across product and marketing design.
UX Designer
Affinitiv · Full-time (Chicago)
2016 – 2017
- Sole designer modernising a vertical CRM for automobile dealerships — audited the legacy UI, defined an updated visual language and documented decisions for distributed engineering teams.
About me
How I work
I design at the intersection of clarity and craft — where complex systems become things people actually want to use.
Ten years across enterprise software, design systems, IoT command-centers, and Indian tax compliance — at Verizon, Honeywell, Unpaper, and Affinitiv. I work close to engineering, live in systems thinking, and treat craft as how users feel trust. Currently consulting at Unpaper while looking for the next senior or lead full-time role.
Four principles I actually live
Start with the problem
No design happens until the problem is understood deeply. Research, synthesis, framing — always first.
Think in systems
Every component is part of a larger system. Optimise for reusability, scalability, consistency.
Sweat the craft
Details aren't decoration — they're how users feel trust. Spacing, interaction, copy.
Ship with engineers
Best work happens when designers and engineers build together. Specs, tokens, in the build.
What I'm looking for
A senior or lead product design role at a product company where design has a seat at the product table — enterprise software, fintech / regtech, IoT or platform products, developer tools. Complex software where craft and clarity matter. Remote or hybrid; open to Indian and international employers.
Less interested in: ad-tech, growth-hacking-driven consumer products, anything that requires being loud.